The evidence on the Amazon's environmental crisis is solid. The challenge has always been getting it to the people who haven't seen it yet. This campaign turned years of technical research and complex environmental legislation into content that was human, captivating and far-reaching.
CLIENT
SERVICES
- Film Production
- Script Writing
- Creative Direction
- Graphic Motion Design
ABOUT THE PROJECT
Economic systems, extractive industries, GDP, everything we call “development” are constructions our species assembled in an evolutionary blink during our time on Earth. Placing them above the Earth itself is not progress. It’s a confusion of scale, and the cost is buried inside a legislative labyrinth most people never get to see.
That was the message behind our collaboration with Oxfam Peru. This series of pieces started from the findings in their reports and landed as powerful, human narratives that reached nearly one million people.
WHAT DID WE DO
- Video Explainers
- Issue-focused Reel
THE PROJECT IN NUMBERS
937,4K+ Accounts Reached
54,1K+ Total Interactions
1,4K+ Comments in Support
Photo:
BEHIND THE SCENES
Do you have
a story to tell?